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Gateway Genomics, leading developer of direct-to-consumer genetic tests that give families insight into their future children, announces the launch of an updated website at sneakpeektest.com. The new site places emphasis on what parents can gain from knowing the gender of their babies early, including celebrating the news with loved ones and getting a head start on planning, as well as provides additional relevant information such as a pregnancy calculator and user videos.

“We designed the site to reflect the beliefs of the company,” says Gateway Genomics CEO, Chris Jacob. “By making fetal sex information accessible and affordable for everyone at just 8 weeks into pregnancy, parents can celebrate earlier, bond more closely, and make plans on their schedule. It’s our company goal to make it easy for families to know more about their children earlier, and the ease-of-use and informative nature of our new site reflects that.”

In April, the new SneakPeek website experienced a traffic run rate of over 3 million annual users. “With just over 3.8 million babies born annually in the U.S., this represents an incredibly high percentage of our target market,” continues Mr. Jacob. “In this time of uncertainty, parents still want knowledge and control, but on their terms, and we’re proud to provide a product that can give peace of mind and remove one question mark from the pregnancy journey.”

The SneakPeek Early Gender DNA Test is the only laboratory-proven DNA test that customers can take entirely from the comfort of home. The test kit is sent to the mother’s home, and a self-collected blood sample is returned to SneakPeek Labs in a prepaid envelope. Gender analysis results are emailed directly, as early as the following day.

In 2019, Gateway Genomics ranked #236 in the 38th annual Inc. 500|5000 list of fastest-growing private companies in the U.S., #23 in the Health sector. In this year’s Inc. 5000 California list, the company was ranked the 17th fastest-growing private company in the state, and #1 in the Health sector. Gateway Genomics’ principal product, SneakPeek, is an easy-to-use DNA test that lets parents know the gender of their babies as early as 8 weeks into pregnancy, with 99.1% accuracy.

About Gateway Genomics

Gateway Genomics is a personal genomics company with the mission to develop leading-edge genetic tests that give families a new level of understanding about their future children. Since inception, more than 200,000 SneakPeek Early Gender DNA tests have been provided to help new parents bond with their babies, make plans, and connect with friends and family around them. Gateway Genomics is located in La Jolla, CA.