Gateway Genomics, leading provider of direct-to-consumer genetic tests focused on prenatal and pediatric information, launches the SneakPeek Early Traits DNA Test for parents of young children to learn more about their unique child. The test offers fun insights on adult physical features as well as helpful tips and advice for predicted nutrition levels and sleep behavior as gleaned from the child’s DNA.
“We’re dedicated to developing leading-edge DNA technology that provides parents with the information they need to help their children live their best lives,” says Gateway Genomics CEO, Chris Jacob. “Prior to this, we focused on making our prenatal gender DNA test as accurate, accessible, and easy as possible, as early in pregnancy as possible. The new traits DNA test helps parents with their child’s next stage in life – baby and early childhood, providing actionable advice for nutrition and sleep that’s tailored for the child’s DNA.”
SneakPeek Early Traits DNA Test focuses on three main categories of traits: 1) Physical Features such as height, eye color, and hair color, 2) Nutrition & Taste, providing predicted vitamin levels and BMI, and 3) Sleep Behavior, including night owl versus early bird tendencies, and how long a child takes to fall asleep, as indicated by genetics. The test is ordered online, and an easy swab of the child’s mouth is taken from the comfort of home and mailed back to SneakPeek Labs in a prepaid envelope. Extensive results that include background information on each trait, and tips and advice for nutrition and sleep as tailored for the child’s age and genes, are delivered through a secure portal within 2 to 3 weeks. Security and privacy are built into the entire process with data encryption and advanced server authentication.
“We’re very excited to offer this new test that gives parents more insight into their future children,” continues Mr. Jacob. “It provides answers to questions that could never be addressed before like how tall will my child be, with what color eyes? Will they sleep through the night or have multiple wakeups? At Gateway Genomics, we’re always pushing the envelope and innovating to provide leading-edge DNA-based tests that use the most current, scientifically-validated genetic studies for results parents can trust.”
SneakPeek Early Traits DNA Test is currently available through the SneakPeek website and the test kit will soon be launched in the company’s participating clinical locations.
In 2020, Gateway Genomics ranked #296 in the Inc. 5000 list of fastest-growing private companies in the U.S., #22 in the Health sector. In this year’s Inc. 5000 California list, the company was ranked the 17th fastest-growing private company in the state, and #1 in the Health sector. Gateway Genomics’ principal product, SneakPeek, is an easy-to-use DNA test that lets parents know the gender of their babies as early as 8 weeks into pregnancy, with 99.1% accuracy.
About Gateway Genomics
Gateway Genomics is a personal genomics company with the mission to develop leading-edge genetic tests that give families a new level of understanding about their future children. Since inception, more than 400,000 SneakPeek Early Gender DNA tests have been provided to help new parents bond with their babies, make plans, and connect with friends and family around them. Gateway Genomics is located in La Jolla, CA.